product

The single highest-leverage decision in any product effort is the people you put in the room. Most leaders know this and still get it wrong, because the right team is rarely the cheapest team.

Changing a model is easy. Knowing whether you made it better is the actual job, and most teams haven't built the eval setup that question requires.

We took a 40-station national publishing platform off a custom Rails CMS, moved it onto WordPress VIP, and cut platform costs by about 80% in the process. Here's roughly how it went.