From helping legacy media companies adapt to emerging digital platforms to working with digital-only startups, Steve Baron bridges editorial, revenue, and business needs to develop solutions to the industry’s most pressing issues.
A journalist at heart, Baron, started his career as a broadcast meteorologist and news reporter, winning an Emmy™ for breaking news coverage and working at many local TV stations across the U.S. before pivoting to digital leadership in 2008, joining private equity-funded Local TV, LLC, as VP/Digital Content, working with 21 TV stations in 16 cities.
Baron then joined Tribune Media as part of Tribune’s $2.73 billion purchase of Local TV, LLC, and held escalating positions at Tribune Media, eventually landing as VP/Digital and Head of Product, responsible for all customer-facing digital strategy and operations of Tribune Media.
In 2019 Baron joined Nexstar Media Group as part of the $6.4 billion sale of Tribune Media to Nexstar and led the digital integration of the two companies.
Steve is a graduate of the University of Florida with a B.S. in Telecommunication News and additional studies in Environmental Sciences, along with a Broadcast Meteorology Certification from Mississippi State University.