Steve Baron is Chief Strategy Officer of the Local Media Association and focuses on building new business models to sustain local journalism.
From helping legacy media companies adapt to emerging digital platforms to working with digital-only startups, Baron bridges editorial, revenue, and business needs to develop solutions to the industry’s most pressing issues.
A journalist at heart, Baron, started his career as a broadcast meteorologist and news reporter, winning an Emmy™ for breaking news coverage and working at many local TV stations across the U.S. before pivoting to digital leadership in 2008, joining private equity-funded Local TV, LLC, as VP/Digital Content, working with 21 TV stations in 16 cities.
Baron then joined Tribune Media as part of Tribune’s $2.73 billion purchase of Local TV, LLC, and held escalating positions at Tribune Media, eventually landing as VP/Digital and Head of Product, responsible for all customer-facing digital strategy and operations of Tribune Media.
In 2019 Baron joined Nexstar Media Group as part of the $6.4 billion sale of Tribune Media to Nexstar and led the digital integration of the two companies.
Steve is a graduate of the University of Florida with a B.S. in Telecommunication News and additional studies in Environmental Sciences, along with a Broadcast Meteorology Certification from Mississippi State University.