My name is Steve Baron.
A journalist at heart, I started my career as a broadcast meteorologist and news reporter, winning an Emmy™ for breaking news coverage and working at many local TV stations across the U.S. before pivoting to digital leadership in 2008, joining private equity-funded Local TV, LLC, as Vice President of Digital Content, working with 21 TV stations in 16 cities.
I then joined Tribune Media as part of Tribune’s $2.73 billion purchase of Local TV, LLC, and held escalating positions at Tribune Media, eventually landing as Vice President of Digital and Head of Product and Engineering, responsible for all customer-facing digital products, strategy and operations of the publicly-traded Tribune Media Company.
In 2019 I joined Nexstar Media Group as part of the $6.4 billion sale of Tribune Media to Nexstar and led the digital integration of the two companies.
After the integration, I took on the position of Chief Strategy Officer at the Local Media Association, a trade group helping publishers of all kinds adapt to new digital business models.
Most recently, I was Senior Vice President of Digital Products and Strategy for FOX Weather, a division of FOX News Media. We had a great time building a new weather channel from the ground up and launching apps that took the #1 spot in the App Store at launch, taking the whole industry by surprise!
I am a graduate of the University of Florida with a B.S. in Telecommunication News and additional studies in Environmental Sciences, along with a Broadcast Meteorology Certification from Mississippi State University.
You’re welcome to reach me via steve at stevebaron.com or connect on LinkedIn as well.